What it is: A weekly, clinically tested mask that strengthens damaged hair and helps prevent future damage. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness - Frizz - Damage, Split Ends, and Breakage Key Benefits: - Strengthens damaged hair - Helps prevent future damage - Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that fortifies, nourishes, and protects Formulation: Mask Highlighted Ingredients: - Rosehip Oil: Maintains hair hydration and controls frizz with crucial essential fatty acids. - Algae Extract: Provides minerals, amino acids, antioxidants, and vitamins that nourish and strengthen the hair and protect the scalp from free-radical damage. - B Vitamins: Improve texture, add body and sheen, and nourish hair damaged by heat or chemical treatments. Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. What Else You Need to Know: This mask has been clinically shown to boost hair strength, shine, and silkiness while improving the long-term health of damaged strands. Formulated with 97 percent naturally derived ingredients like rosehip oil, B vitamins, and algae extract, this antioxidant-rich formula restores essential hydration to dry, brittle, colored, and over-processed hair. This product is an Allure Best of Beauty award winner. Clinical Results: According to studies: - Proven to strengthen hair up to 2 times after three uses - Scientifically proven to decrease hair breakage after two uses